Sony Alpha 7 IV | Full-Frame Mirrorless Camera ( 33MP, Real-time autofocus, 10 fps, 4K60p, Vari-angle touch screen, Large capacity Z battery ), Black

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Sony Alpha 7 IV | Full-Frame Mirrorless Camera ( 33MP, Real-time autofocus, 10 fps, 4K60p, Vari-angle touch screen, Large capacity Z battery ), Black

Sony Alpha 7 IV | Full-Frame Mirrorless Camera ( 33MP, Real-time autofocus, 10 fps, 4K60p, Vari-angle touch screen, Large capacity Z battery ), Black

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CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off. Still-image mode. Perhaps if you had read my comment more carefully and less emotionally, you would have noticed that I did not call out Sony specifically. I was careful to direct my inquiry toward "pro-level cameras costing thousands of dollars" because it is *not* just a Sony thing. This premium may lead many photographers and videographers to think twice before hitting the 'buy' button, particularly as lower-powered but impressive alternatives like the Nikon Z5 are less than half the price. With a refined design, the Alpha 7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony's intuitive new touch-capable menu system, a dedicated Photo/Video/S&Q dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity. VIDEO CONTENT CREATION AT ITS BEST The curious thing is that if Sony was to launch the A7 III today, at its current prices, we would probably be raving over what it offers for the money. This is still a powerful, effective, do-it-all camera – its video specs are starting to look somewhat stale, but for everyday 4K capture and as a powerful stills camera, the A7 III still has what it takes.

Alpha 7 IV Review: The Best Camera Sony Has Ever Made Sony Alpha 7 IV Review: The Best Camera Sony Has Ever Made

Still images: ISO 100-51200 (ISO numbers up from ISO 50 to ISO 204800 can be set as expanded ISO range.) Note that you'll need to turn off Raw capture then select HEIF files, then engage 'HLG Still Image' mode if you want this to work. Simply shooting HEIF files and using the HLG picture profile won't work. Sadly you can't shoot Raw and HEIF, and there's no in-camera Raw conversion option to generate an HLG HEIF from any Raws you've shot. AF measurement points for still images. The number of points used varies according to the shooting mode. Much has changed in the eight years since the original a7 was launched: with Sony now far from alone in offering a modern full-frame mirrorless camera. Technology has made huge leaps forward, too, with autofocus, in particular, improving in terms of speed, sophistication and simplicity, to the point that no one would now suggest DSLRs retain the upper hand.

The a7 IV still offers twin card slots: both accept UHS-II SD cards with the upper one also able to take one of Sony's small CFexpress Type A cards, which can maintain much faster write speeds than the fastest SD cards (typically 400MB/s minimum sustained write, vs 90MB/s minimum sustained write for V90 SD cards). Improved UI If you come to this camera from another Sony model, you will find its settings and controls a logical extension of what you know already, and its performance and capabilities an absolute revelation. There are two control dials, two buttons, the mode dial and the shutter release on the top of the camera to the right of the viewfinder. It sounds a lot, but it's all well spaced and accessible. (Image credit: Rod Lawton/Digital Camera World)

Sony a7 IV review - Digital Photography Review

I don’t think anyone was buying the base Alpha 7 models specifically for video before, but now that’s likely to change. The Alpha 7 IV makes a giant leap into 4K 60p 10-bit 4:2:2 All-Intra video. Recording at 4K 60p, the frame is cropped to Super 35 but there’s no pixel binning in the readout. At 4K 24p and 30p, it’s a 7K oversampled full-frame readout with no pixel binning.Full-width 4K video takes around 26.5ms, which is comparable with the other models in its class. Like most of its rivals, it's likely the camera is dropping to 12-bit readout for video mode, but the process of downsampling from 7K to 4K should reduce noise and hence prevent DR dropping to ~12EV. 60p footage has a rolling shutter rate of around 12.8ms, which is low enough to avoid distortion of all but the fastest movement. Perhaps the only slight disappointment is that the A7 IV's 4K/60p mode is only available with a 'Super 35' crop (which is similar in size to an APS-C sensor). Naturally, Sony wants video shooters to upgrade to cameras like the Sony A7S III, but that might still be a slight disappointment to those who were hoping for a completely uncompromising hybrid camera. The Sony A7 IV has a new 33-megapixel sensor that offers significantly higher resolution for stills photography and also puts it one step ahead of similarly priced rivals from Nikon and Panasonic. However, the higher resolution does not make any difference to the maximum video resolution, which stays at 4K. 2. Maximum ISO (expanded)



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